
Chevy is a brand produced by General Motors. It is the top selling GM marque, with "Chevy" or "Chevy" being at times synonymous with GM. Chevy offers 18 vehicles and many different enhanced versions in its home market. The vehicles range from subcompact cars to medium duty commercial trucks. Its number one seller in the United States is the Silverado pickup.
FUTURE
The Chevy brand is currently undergoing a product restructuring in North America along with all other GM brands in order to fit into the parent company's turnaround efforts. General Motors has recently unveiled more fuel efficient Chevy branded vehicles in order to compete with companies like Toyota and Honda. The Monte Carlo, discontinued in 2007, is said to be replaced by the Camaro, also a coupe. At the 2009 Detroit Auto Show, the production version of the Chevy Beat was displayed under the nameplate of Spark. General Motors announced that the Spark, along with the Chevy Orlando, would go into production in the US. The Orlando will be a successor, but it is unknown what car it will replace. Along with the Spark and Orlando, General Motors will introduce two more models: the plug-in hybrid 2011 Chevy Volt; and the 2011 Chevy Cruze, successor to the Cobalt.
New vehicles for model year 2011 include:
- Chevy Beat (Spark)
- Orlando
- Cruze
- Volt
Chevy Europe is a Swiss-based firm that sells the rebranded products of GM Daewoo.
Until 2005, Chevy Europe sold a few models, mostly United States domestic market (USDM) models modified to suit European regulations. Among them were the Chevy Alero (which was a rebadged Oldsmobile Alero) and the Chevy Trans Sport (which was a Chevy Venture with the front end of the Pontiac Trans Sport).
Among other models sold by Chevy Europe were the Camaro, the Beretta, the Corvette, the Blazer, and the TrailBlazer. The current generation of North American-built Chevy Impala V-8 sedans has also been available in Europe in recent years, marketed as both large family sedans and more economically-priced alternatives to Jaguars and BMWs as high performance executive cars.It was in 2005 that all the mainstream models from GM Daewoo were rebranded as Chevy in Europe (The ownership of the SUV models in the former Daewoo range had reverted to ownership of Ssangyong by this time). However the Daewoo name was retained in South Korea and Vietnam. In the rest of the world, most Daewoo models have worn the Chevy badge since 2003.
Exceptions include the use of the Suzuki badge in the United States and Canada, the Pontiac badge in Canada, the Holden badge in Australia and New Zealand, and the Buick badge in China for certain GM Daewoo models.The Corvette and Cadillac is marketed in Europe through a separate distribution channel operated by Netherlands-based Kroymans Corporation Group.Kroymans Corp is seeking court protection from creditors. Kroymans Corporation also sells Ford, Opel, Nissan, Saab, Volvo and other brands in Germany, the Netherlands and Belgium. Kroymans is going to concentrate only on the importing, distribution, marketing and car retail sales in the Netherlands. Because the Chevy brand now represents value-driven cars in Europe, the Corvette name was made into a separate marque for Europe and Japan.